You’re the chairman/chairwoman
#9

(17-11-2023, 02:05 PM)Tigermatty 2.0 Wrote:  There isn’t a short term fix.

The foundations we need to get right are around community, commercial and marketing.

1. Community plan was to apply for funding and set up pop up football sessions around the city delivered with our partners, combined with other educational activities. Get the club more visible in the community.

2. Commercially we need to be moving in the right circles locally. I would almost certainly look at headhunting a local commercial manager, with good contacts, and start making the most of the businesses on our doorstep. Goes hand in hand with point 1 because businesses want to fulfil their social obligations.

3. Digital marketing has been working quite well this season, but it will only get you so far if you are only ever reaching a small % of the local audience. More paid marketing is needed to reach a bigger audience. If the matchdays are profitable then just give away free tickets to schools and football clubs every match. Just get them in the ground and then sell them as much as you can, it’s oldest trick in the book. Make it easy for people to buy stuff.
Matt is right. I'd add developing a social marketing 4Ps framework (Product, Price, Place, Promotion) to guide a flexible strategy to implement the above and consider other factors. Growing the club is obviously about the playing side  - but it's also about the community side that frustratingly we've not yet put in place. The Chambers appeared to understand that part. We can only hope lessons have been taken onboard and we can inch forwards again with plans for a proper community initiative. Hope...
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Messages In This Thread
You’re the chairman/chairwoman - by MrMatt - 12-11-2023, 03:41 PM
RE: You’re the chairman/chairwoman - by Neil - 12-11-2023, 04:16 PM
RE: You’re the chairman/chairwoman - by Paul - 12-11-2023, 08:06 PM
RE: You’re the chairman/chairwoman - by Neil - 12-11-2023, 08:15 PM
RE: You’re the chairman/chairwoman - by Allan Woodham - 14-11-2023, 11:21 PM
RE: You’re the chairman/chairwoman - by Kitto - 15-11-2023, 10:54 AM
RE: You’re the chairman/chairwoman - by Tigermatty 2.0 - 17-11-2023, 02:05 PM
RE: You’re the chairman/chairwoman - by Darran - 17-11-2023, 02:56 PM
RE: You’re the chairman/chairwoman - by Paul - 17-11-2023, 09:03 PM

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